"S"

With his new identity, Christopher Reeve strives to continue creating change in his respective communities and around the world. Through his foundation, he is able to promote his new image by adapting Superman’s characteristics. To emphasize this new constructed identity, Reeve even uses the character Superman’s trademark symbol “S” for his charity’s foundation. This directly exemplifies how he represents Superman off screen as well as Richard Dyer's concept of individual authorship. He uses his powers to control not only his self image, but also his foundations. This way he is able to present the organization and himself as one. Christopher Reeve is not only himself, but also a super man and an activist.  

On all items associated with his foundation, there is a Superman trademark sign imprinted to iconize his new identity as a savior for paralysis and spinal cord injury. You can buy these dog tags at the Christopher Reeve Foundation. All proceeds go towards Spinal Injury and Paralysis Research.